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Top 5 Bidding War Strategies

Buying a home is an exciting adventure filled with anticipation and the promise of new beginnings. Whether you're a first-time buyer or looking to upgrade, understanding the key steps can make this process smoother and more enjoyable. From securing your finances to making that irresistible offer, each step brings you closer to turning your dream into reality.

1. Get Pre-Approved for a Mortgage

Getting pre-approved for a mortgage is like having a golden ticket in your pocket. When sellers see that you've got your financing sorted, they know you're not just window shopping. This simple step places you ahead of other potential buyers who haven't gone through the same process.

Pre-approval involves your lender conducting a thorough check of your financial background. They've already done the number crunching and are likely to approve you for a specific amount. With this in hand, your offer looks solid.

Being pre-approved allows you to move quickly and make attractive bids. In a fast-paced housing market, speed is essential. Sellers appreciate buyers who are ready to move forward with confidence. Plus, it helps you understand your budget better, making the house hunt more streamlined.

So, grab that golden ticket. Get pre-approved. It not only makes you a serious contender but also gives you the confidence to make competitive offers without second-guessing your financial standing.

2. Make a Strong Offer

Now, let's talk about making a killer offer. In a competitive market, you need to stand out, and one way to do that is by making a strong initial offer. Think of your first bid as your "go big or go home" moment. Sellers are savvy; they know when someone is lowballing them.

Offering above the listing price might make you hesitate, but remember, it's all about making an impression. By going in strong right from the start, you're telling the seller that you mean business. Houses are like hotcakes in some markets, and a robust offer can make you the preferred buyer in a sea of bids.

Pro Tips for Making a Strong Offer:

  • Consult your real estate agent: They'll have the scoop on market trends and guide you on how much above asking price is reasonable.
  • Time your offer right: For a property on the market for a while, you might not need to go as high. For new listings drawing attention, flex those bidding muscles.
  • Consider the message: A strong offer isn't just about money; it's about showing you're serious, prepared, and ready to make the seller's life easier.

Ultimately, making a strong offer is about striking the right balance between assertiveness and prudence, showing the seller you're the ideal buyer they've been waiting for.

A hand placing a house-shaped game piece on top of a stack of other pieces, representing a strong offer in the housing market

3. Limit Contingencies

When you're in a bidding war, the last thing you want to do is stress out sellers with a long list of contingencies. These are the conditions in your offer that allow you to back out of the deal under specific circumstances, like if the house fails an inspection or if your financing falls through. While they protect you, they can also be deal-breakers for sellers who want a smooth transaction.

Strategies for Limiting Contingencies:

  • Keep essential contingencies like finance and appraisal
  • Consider waiving or limiting less critical ones
  • Opt for an as-is inspection for major structural defects only
  • Offer a shorter inspection period
  • Consider covering appraisal gaps if financially feasible

Remember: Don't go overboard. You still need to protect yourself. The goal is to find a balance between making your offer attractive and ensuring you're not taking on unnecessary risk.

By limiting contingencies, you're making your offer more appealing and giving the seller peace of mind. It's a win-win scenario where you come off as the dream buyer — smart, reliable, and ready to roll.

A person carefully balancing different sized blocks labeled with common home-buying contingencies on a seesaw

4. Offer a Larger Earnest Money Deposit

Offering a larger earnest money deposit is like waving a "I'm serious!" flag to the seller. It's your way of saying, "I'm not just talking the talk; I'm walking the walk." Sellers love this because it shows commitment, and in the world of home buying, commitment is key.

"Think of the earnest money deposit as a security deposit's cousin."

While your average earnest money deposit might be around 1% to 3% of the purchase price, bumping it up to 5% or even 10% can make your offer stand out. It's a financial promise — a way to say, "I'm all in, and I've got the cash to prove it."

Remember, this deposit isn't disappearing. It's applied to your down payment or closing costs, so it's not extra money you're losing; it's simply showing the seller you mean business.

Caution: Make sure you can handle this show of good faith. If you have to back out of the deal without a valid contingency, you might lose that cash. This means you need to be certain about the property and confident you can follow through.

If you've done your homework, verified your finances, and are ready to go all-in, then a larger earnest money deposit can set you ahead of other buyers. It shows you're a serious buyer, and in a bidding war, that's music to a seller's ears.

A close-up of two hands shaking with money visible, symbolizing a strong earnest money deposit

5. Write a Personal Letter

While the housing market might feel like a battlefield, a heartfelt personal letter can be your secret weapon—a charming way to connect with the seller that sets you apart from the crowd. It's like adding a sprinkle of personality to your offer that could make the numbers seem secondary.

Tips for Writing an Effective Personal Letter:

  1. Start with a genuine compliment about the home
  2. Share a bit about yourself and your story
  3. Be specific about what caught your eye
  4. Don't shy away from emotions
  5. Keep it sincere and thoughtful
  6. Avoid mentioning anything that could be interpreted as discriminatory
  7. Close by reiterating your excitement and gratitude

In your letter, imagine yourself in the seller's shoes. They've probably made countless memories in that home, and they want to feel like the next owner will treasure it just as much. Speaking from the heart, and letting them know how you see your own future unfolding in their space, can make a difference.

Be specific! Mention little details that caught your eye—the ones that made you think, "This is it!" Maybe it was the treehouse in the backyard that's perfect for your kids, or the sunny breakfast nook where you can't wait to sip your morning coffee. Show them you've envisioned your life there.

In a competitive market, where offers can seem cold and transactional, a personalized letter is like a warm handshake. It's your chance to show sellers that you're not just another name on a contract—you're someone who truly values the home they've created.

  1. National Association of Realtors. Profile of Home Buyers and Sellers. Washington, DC: NAR; 2021.
  2. Consumer Financial Protection Bureau. What is a mortgage loan preapproval? CFPB; 2022.
  3. Freddie Mac. Understanding the Mortgage Process. McLean, VA: Freddie Mac; 2020.